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Advertising News

Advertising: 2016March26Saturday

Advertising's hottest surveillance software is surprisingly legal - Engadget

Programmatic advertising and the rapid changes in digital ad space - The Next Web

Visit Indy goes all-digital with advertising - Indianapolis Business Journal

Wilkes-Barre's MLB Advertising wins Times Leader's Readers' Choice Award with results-focused approach - Wilkes Barre Times-Leader

Advertising Industry Wrestles With Bias After a Lawsuit - New York Times

Viacom Is Targeting Non-Nielsen–Based Advertising - Market Realist

National Retailer Settles FTC Native Advertising Complaint - The National Law Review

Publishers See Rising Premium On Mobile Advertising - AdExchanger

Global advertising spend expected to grow by 4.4%, will reach $561 billion this year: Warc report - ETBrandEquity.com

Google Advertising : 2016March26Saturday

Lancaster company offers free Google advertising - inTheBay

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more - Search Engine Land

App marketers can now upload customer IDs to AdWords for targeting on Google Display Network - Search Engine Land

Ad tech company TubeMogul is launching an ad campaign that alleges Google has 'conflicts of interest' and 'walled ... - Business Insider

Advertising Standards Authority rules that Google links were misleading Ryanair customers - City A.M.

Equalisation levy of 6% on digital ad: Government finds a way to tax companies like Google, Facebook - Economic Times

What Google's ad changes mean for marketers - AdNews

Google Play rolls out new livestreaming and advertising features for game developers - International Business Times UK

Digital Marketing: Losing Google's Holy Grail Won't Send the Temple Walls Crashing Down - The Gazette: Eastern Iowa Breaking News and Headlines

Ryanair seeks eDreams advertising ban from Google - Irish Examiner

Online Advertising : 2016March26Saturday

As Technology Defeats Ad Blocking, Online Ads Must Improve - AdAge.com

Invisible ads, phantom readers - The Economist

CBDT's panel suggests Rs 1 lakh threshold for tax on online advertising - Economic Times

Simplicity Is Key to Effective Online Advertising - Business News Daily

Tencent's Online Games, Advertising Revenue Fuel Profit Growth - Wall Street Journal

Online advertising tipped to rise 20% in 2016 - Bangkok Post

How Online Advertising Is Starting To Look Like TV In The '60s - MediaPost Communications

The Death of Online Advertising: How Ad Blockers Will Change Law Firm Marketing - California Lawyer

Consumer privacy regulation could tank pay-TV operators' online advertising strategies - FierceOnlineVideo

How to make online advertising work for you - Central Valley Business Journal

Advertising Agency: 2016March26Saturday

Apple's Dedicated Ad Agency Makes Several Key Senior Hires - Adweek

Accusations of Sexism and Racism Shake Ad Agency and Industry - New York Times

Brandalism calls on ad agency staff to 'switch sides' in outdoor campaign - CampaignLive

Advertising agency CEO joked about raping female employees, lawsuit alleges - Mashable

PHOTOS: Nigerian advertising agency, X3M Ideas moves into its own purpose-built office complex - Nigerian Entertainment Today

Two Things Advertising Agencies Need To Prove - Forbes

Solve ad agency coming to Northwestern University to conduct (outdoor) intern drills - Chicago Business Journal

Ad agency spinoff hints at strategic pivot at the New Republic - Poynter.org

Omaha advertising agency Bailey Lauerman teams with oil giant - Omaha World-Herald

Deloitte Digital Buys Creative Agency Heat - Wall Street Journal

Advertising and Marketing: 2016March26Saturday

Global advertising spend expected to grow by 4.4%, will reach $561 billion this year: Warc report - ETBrandEquity.com

BRIEF-Mediaset reaches deal with 13TV for advertising marketing - Reuters

Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising - The Atlantic

First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing ... - MuMbrella

New Code Of Standards For Advertising And Marketing Effective Today - Mondaq News Alerts (registration)

Michigan Ross Adjunct Marketing Professor Named to Advertising Age 40 Under 40 - Stephen M. Ross School of Business (blog)

What the Advertising Industry Can Do to Finally Create Gender Equality - Adweek

The Difference Between Marketing and Advertising - Small Business Trends

Turnover in advertising is higher than related industries: Study - Marketing Dive

Internet ad spend 'to overtake TV by 2017' - Netimperative

Advertising Industry: 2016March26Saturday

Advertising Industry Wrestles With Bias After a Lawsuit - New York Times

Advertising Industry Financial Procedures are About to Change! - MediaVillage

What the Advertising Industry Can Do to Finally Create Gender Equality - Adweek

Diversity in Advertising Sparks Heated Discussions at Industry Conference - Wall Street Journal (subscription)

Advertising Still Seems Like a Terrible Place to Work While Female - New York Magazine

Advertising industry likely to see 10-12% growth in FY17: India Ratings - Economic Times

Accusations of Sexism and Racism Shake Ad Agency and Industry - New York Times

Why So Many People Leave Advertising - Adweek

Women in advertising: 'Diversity will make our industry more creative' - The Guardian

2016 NonProfit PR Grant to assist CAMMO in helping US service members suffering from neurological impairments - Advertising Industry Newswire